Resultado de la aplicación de un manual didáctico-metodológico para el aprendizaje del comercio electrónico/result of the application of a didactic-methodological manual for learning electronic commerce
Abstract
Introduction: The research offers the results of the application of a didactic-methodological manual for learning electronic commerce in the training of Intermediate Accounting Technicians.
Objective: To assess the application of a didactic-methodological manual for the learning of these professionals in the context of the Cuban Economic Model.
Methods: The study was carried out from a descriptive-interpretative approach, aided by document review, analysis resulting from the activity, interviews and scientific observation, during the formative teaching-learning process of the subject Computer Science in the 2020-2021 academic year. The sample selected by means of simple random sampling was made up of students of Accounting.
Results: It was possible to pertinently assess the potentialities and insufficiencies in learning e-commerce presented in students of this specialty, placing 4 students in the high level, for 19%, with a growth of 2 more students, for a relative deviation of 10%; 15 in the medium level, for 71%, which evidences a positive deviation of 10 more students, for 47%; and only 2 students in the low level, for 10%, which demonstrates the effectiveness of the application of the manual.
Conclusions: The didactic-methodological Manual for learning e-commerce for students of the Intermediate Technical Education in Accounting starts from the Graduate Attributes of the specialty and the aims, objectives and principles of the Cuban Educational Policy, of its changes and transformations to achieve the integral general culture.
Downloads
References
Gariboldi, G. (2019). Comercio Electrónico. Conceptos y reflexiones básicas. Banco Interamericano de Desarrollo Departamento de Integración y Programas Regionales Instituto para la Integración de América Latina y el Caribe – INTAL. Buenos Aires, República Argentina. https://publications.iadb.org/publications/spanish/viewer/Comercio-electr%C3%B3nico-Conceptos-y-reflexiones-b%C3%A1sicas.pdf
Gutiérrez, F. (2019). Impacto del comercio electrónico en las grandes y medianas empresas de la ciudad de Sogamoso Boyacá, Colombia. Cuadernos Latinoamericanos de Administración, 11(20), 83-96. https://www.redalyc.org/articulo.oa?id=409640743008
Jones, C., Alderete, M., & Motta, J. (2013). Adopción del comercio electrónico en Micro, Pequeñas y Medianas empresas comerciales y de servicios de Córdoba, Argentina. Cuadernos de Administración, 29(50), 164-175.
https://www.redalyc.org/articulo.oa?id=225029797006
Malca, O. (2020). Comercio Electrónico. Miembro de la Asociación Peruana de Editoriales Universitarias y de Escuelas Superiores (APESU) y miembro de la Asociación de Editoriales Universitarias de América Latina y el Caribe (EULAC).Universidad del Pacífico. Lima Perú. https://repositorio.up.edu.pe/bitstream/handle/11354/76/AE40.pdf
Pilinkiene, V., Kurschus, R. & Auskalnyte, G. (2013). E-business as a source of competitive advantage. Economics and management, 18(1), 77-85.
Published
Versions
- 2023-12-14 (4)
- 2023-12-14 (3)
- 2023-11-14 (2)
- 2023-01-18 (1)
How to Cite
Issue
Section
License
Copyright (c) 2023 Márgenes

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.